About Us

Hardtuned Store is 100% owned and operated by car enthusiasts.

Since 1997, Hardtuned has been committed to creating high-quality apparel and accessories for the automotive community. Every product is designed from scratch at our Gold Coast design studio, ensuring the perfect balance of fit, function, and style.

We have always been deeply involved in the car scene and continue to give back to the community that supports us with more than 60% of profits reinvested into motorsport, events, sponsorships, athletes, and car builds.

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Quality and Sustainability

All Hardtuned garments are designed in Australia and go through a detailed development and testing process before release. We select premium fabrics and materials, prioritising renewable and sustainable sources where possible.

Our caps, shoes, and accessories are produced by luxury manufacturers trusted by some of the biggest names in apparel, but always using our own moulds, shapes, and patterns for that signature Hardtuned fit.

Stickers and banners are all hand-made to order at our Gold Coast facility.

History

Hardtuned began in 1997 when our founder, Loz, imported one of the first Nissan Silvia S13s into Australia and launched nissansilvia.com; a community hub for Japanese car enthusiasts.

As the JDM scene grew, the Hardtuned and NissanSilvia forums became Australia’s number one car community, with over two million daily hits and dozens of regional car clubs and events worldwide.

From grassroots motorsport to professional racing, Hardtuned has proudly supported countless drivers, clubs, and events from V8 Supercars and GT Series to D1GP Japan and Formula Drift. That same passion continues today through our apparel, sponsorships, and global automotive community.